For the last couple days I've been working on my personal website. I changed hosts and it was inactive for a while. It is nice to have it back online but I have to wonder how valuable it really is. If no one ever sees it, then it does me no good.
Same thing for this blog. If no one knows it is here, then it does us no good. We have a wealth of info here that deserves to be read, we just have to let others know it is here.
So, how do we make our online presence known to the rest of the web? Here's a couple ideas.
Business cards. These are relatively inexpensive. You can even do them at home with a decent printer. But what do you put on them? Start with the obvious...your name and website. Maybe a brief blurb about your book. I'd not recommend putting your home address and phone number but maybe a special email just for the purpose instead.
Once you have them, what do you do with them? How about putting them in your bill payment or leaving on the restraurant table with your tip? Never can tell, they just might reach a reader. When I sold Avon, I always sent a book through the bank drive in when I was there and actually had quite a few sales from them. Many stores have a bulletin board too. Why not stick one there. Taking your car to the shop and waiting; leave a couple on the waiting room table.
Check with your insurance person, dentist, eye doc and any place you do business. Sometimes you can leave business cards in their office waiting areas. These are places filled with people who will read just about anything to avoid being bored. And again, who knows you just might connect with someone. Many writing conferences also have a table in some visible area where writers are encouraged to put out business cards and such. Be sure to take some with you.
I'm pretty sure all of us email. One way to get the word out is to add a personalized signature to all your emails. You can add a catchy saying, website or blog addy and a personal invite to stop by.
And what about our writing buddies? Why not add a "cool links" page to your website and add them. If we all link to each other, we can spread the word about our websites all over the web with very little effort.
These are just a couple ideas I have. Please share any promotion ideas you have in the comment section.